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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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The $8 billion story/scam
Posted by: Gregory Ferrell on November 15, 2007 at 7:59AM EST
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card. Christmas has become a holiday about shopping, not about giving. Case in point: the $100 gift card, now...
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