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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Ten years of Permission Marketing
Posted by:
Seth Godin on
May 6, 2009 at
10:07AM EST
When I wrote Permission Marketing, people thought I was some sort of crackpot (some people still do, fortunately). One author wrote that I was "delusional" and skeptical marketers were sort of amazed that the idea caught on. The Direct Marketing...
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