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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Sweet spot marketing
Posted by: Gregory Ferrell on September 16, 2007 at 9:44AM EST
Golf (or maybe tennis) has the true myth of the sweet spot. That special part of the club (racket) that magically makes the ball go farther and straighter. There's a sweet spot in promotion and PR as well. Let me...
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