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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Sunk costs, quitting and the value of your brand
Posted by:
Seth Godin on
March 9, 2008 at
8:32AM EST
One of the most important lessons they teach in business school is to 'ignore sunk costs'. It doesn't matter how much time or money or effort you've invested in something, if that project no longer makes economic sense, you should...
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