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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on January 29, 2010 at 5:59AM EST
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups. Strangers are customers to be, but not yet Critics are those that would speak...
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