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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Strangers and friends
Posted by: Seth Godin on May 7, 2009 at 4:44AM EST
Most marketers are organized around more. More share. More customers. And if you want to do that fast, it means marketing to strangers. Strangers that don't care about you, don't trust you and aren't listening to you. You market to...
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