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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Snarky vs. earnest
Posted by: Seth Godin on April 18, 2009 at 5:49AM EST
In the ongoing battle between dismissive irony and well-intentioned trustworthiness, the early rounds always seem to go to those that sell snark. Snark is clever and funny and easy to spread. Snark protects us from confronting the truth of the...
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