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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Signaling strategies
Posted by: Seth Godin on October 22, 2008 at 7:00AM EST
It's impossible to see everyone. You can't handle the input of what every consumer is buying or thinking or looking at. So, we resort to signaling strategies. A few celebrities wearing Uggs in the middle of the summer sends a...
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