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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on December 1, 2009 at 5:22AM EST
You should be careful about headlines. It's pretty easy to write a headline that will get someone to forgive your spam, and perhaps even to open your note (CyberMonday! 85% off...). It's pretty easy to write a headline that will...
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