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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Share of wallet, share of wall, share of voice
Posted by:
Seth Godin on
March 30, 2009 at
5:52AM EST
The first mistake marketers make is that they want more. More customers, more noise, more ads, more shelf space, more customers, more customers. Almost all of their actions are driven by the search for more customers. The reason this is...
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