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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Seen it all before
Posted by: Seth Godin on November 10, 2008 at 5:12AM EST
What can you assume about your audience? If you're running a commercial, sending out a sales letter, making a presentation--what have they seen? What do they know? A hundred years ago, when people when to see live music, the expectation...
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