Secret shortcut: personal vs. impersonal
Posted by:
Seth Godin on
March 22, 2008 at
10:31AM EST
Form letters don't work. Autographs do. Surly cashiers fail. Smiles from real people succeed. Humans like humans. They hate organizations. Engadget shares this photo of an xBox 360 signed by the entire xBox team (and Bill Gates). Way better than...
