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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Rough edges and attention
Posted by: Seth Godin on May 24, 2008 at 7:39AM EST
Most of the time, people notice the If you want to get noticed, don't be so polished. This UPS truck has a haphazardly affixed SAFETY sign hanging from the back. Think that's unintentional? UPS does it on purpose. You notice...
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