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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on December 27, 2009 at 6:10AM EST
The great brands of our time are not about what they are. They are about what they represent. Apple, Sarah Palin, Harley Davidson, Tom's Shoes... In each case, the reality of the product means far less than what the brand...
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