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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Recipes
Posted by: Seth Godin on March 2, 2008 at 11:31AM EST
Herb writes to me with a marketing pitch and describes the strategy for the product as "...a sure-fire recipe for success". News flash: almost every time, the sure-fire recipe for success is actually a sure-fire recipe for disappointment. Almost every...
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