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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Reasons and excuses
Posted by: Gregory Ferrell on June 24, 2007 at 9:08PM EST
Most organizations need a good reason to do something new. All they need is a flimsy excuse to not do something for the first time. And they often need a lawsuit to stop doing something they're used to....
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