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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Pundits are (nearly) always wrong
Posted by: Gregory Ferrell on May 30, 2007 at 4:47AM EST
Here's why: Because we measure the wrong thing. Talk show bookers, business plan competitions, acquiring book editors, movie critics, tech entrepreneurs who run trade shows that try to predict the future, tech bloggers, marketing bloggers... when we're trying to predict...
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