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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Proximity to pain
Posted by: Seth Godin on May 19, 2008 at 6:12AM EST
The closer you are to the point of need, the more you can charge. Pizza at the airport costs five times more than pizza on the way to the airport. Tax audit services in the middle of an SEC investigation...
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