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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Promoting the promotion
Posted by: Seth Godin on July 27, 2008 at 8:21AM EST
Rounding a corner, I saw a billboard for baseball's Home Run Derby, a sideshow attraction at the All Star Game. Turns out that the billboard was paid for by State Farm Insurance, also the sponsor of the Derby itself. This...
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