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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on February 22, 2010 at 5:00AM EST
"Watch the pennies and the dollars will take care of themselves." I'm not sure this is true. In fact, I'm pretty sure that if you watch the dollars, you don't have to worry so much about pennies. Big brands don't...
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