Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Overnight success
Posted by:
Gregory Ferrell on
April 27, 2007 at
6:53AM EST
Channel 4 in the UK claims they shut down a magazine after a week because it didn't sell well enough. Either there's some bigger political agenda at work or they are totally clueless. The myth of the overnight sensation is a dangerous one. Marketers are starting to learn that staying power is probably more important than weekend gross. Pop magazine axed after one week. Thanks, Ken, for the link.
