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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Opening acts and rock stars
Posted by: Seth Godin on April 10, 2009 at 5:33AM EST
The opening act has the toughest gig in town. The audience isn't here to listen to him. They're restless. Perhaps you'll get a few seconds to earn their attention, but not much. Your gimmicks will fall flat and you might...
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