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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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One Santa to rule them all
Posted by: Seth Godin on December 24, 2008 at 5:01AM EST
All Santas look the same. This is important to you if you're a marketer. Lots of brands and markets splinter. We have markets with hundreds of different cell phone models, catalogs containing tens of thousands of different kinds of nuts...
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