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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Not so grand
Posted by:
Seth Godin on
June 3, 2008 at
8:20AM EST
Grand openings are severely overrated. So are product launches and galas of all sorts. Make a list of successful products in your industry. Most of them didn't start big. Not the Honda Accord or Facebook, not Aetna Insurance, not JetBlue...
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