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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Not a trick question
Posted by: Seth Godin on March 1, 2008 at 2:57PM EST
Should you make stuff aimed at people who usually buy your product? or Should you make stuff aimed at people who rarely do? The DaVinci Code became the bestselling book of the decade because it got bought by people who...
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