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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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No such thing as price pressure
Posted by: Seth Godin on June 20, 2008 at 6:59AM EST
Your sales force and your customers may scream that you need to lower your price. It's not true. You need to increase your value. If people don't want to pay, it's because you're not delivering enough value for the money...
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