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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Gregory Ferrell on June 29, 2007 at 4:30AM EST
Traveling yesterday, I realized that there are two popular strategies for service delivery. One is a coping strategy and one is a marketing strategy. You can deliver the lowest permitted amount, or you can work to create the most remarkable...
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