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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
More perfect
Posted by:
Gregory Ferrell on
May 15, 2007 at
6:33AM EST
Most people in the US can't cook. So you would think that reaching out to the masses with entry-level cooking instruction would be a smart business move. In fact, as the Food Network and cookbook publishers have demonstrated over and over again, you're way better off helping the perfect improve. You'll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved. |
