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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on February 1, 2010 at 6:11AM EST
The lizard brain adores a deadline that slips, an item that doesn't ship and most of all, busywork. These represent safety, because if you don't challenge the status quo, you can't be made fun of, can't fail, can't be laughed...
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