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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Making vs. Taking
Posted by:
Seth Godin on
December 3, 2008 at
6:37AM EST
Consider two cereals: Honey Bunches of Oats, a category creator, a big brand with spin offs and profits and growth. Fruit Harvest, a generically named cereal that leverages the marketing department's ability to run coupons, grab shelf space and take...
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