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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Making promises
Posted by: Seth Godin on January 3, 2008 at 10:20PM EST
Is that what marketing is all about? I think so. Make promises and keep them. Some organizations work very hard to weasel in the promises they make. They imply great customer service or amazing results or spectacular quality, but don't...
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