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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Magically delicious
Posted by: Seth Godin on May 27, 2008 at 7:43AM EST
I was talking to a teenager this weekend about the attributes of Lucky Charms. It had never occurred to her that they were magically delicious. In fact, they're a lot like most breakfast cereals, except for the marshmallows. Some marketers...
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