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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Letters, brochures and email
Posted by: Gregory Ferrell on July 18, 2007 at 7:36AM EST
If you've ever written a direct mail letter, you've probably agonized. One more sentence, you wonder, this might just be the one. After all, direct mail has a job to do... you send the letter and you get the sale...
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