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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Let's put on a show
Posted by: Seth Godin on May 29, 2008 at 8:54AM EST
That's what professional marketers do. They put on a show, on purpose. There are plenty of naive marketers who are quite (accidentally) successful. My friend Al Yeganeh ("no soup for you!") didn't treat customers at his soup stand the way...
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