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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Let's make up some numbers
Posted by: Gregory Ferrell on September 11, 2007 at 9:35AM EST
The Times reports today that the MPAA has released a study that DVD pirates are costing New York City $903 million a year in lost wages. Making up numbers is a brilliant marketing technique, especially when the numbers are precise...
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