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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Is viral marketing the same as word of mouth?
Posted by: Gregory Ferrell on October 17, 2007 at 8:13AM EST
I got a note from a college student last week, explaining that his professor told him he couldn't use the term 'viral marketing' in a paper. It doesn't exist, apparently, it's just a new-fangled form of word of mouth. I...
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