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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Is good enough enough?
Posted by: Gregory Ferrell on August 12, 2007 at 7:53AM EST
Most marketing efforts are projects in response to problems. We need a box for the product launch. We need a press release for the tour the boss is doing. We need an ad campaign for the Super Bowl. In response...
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