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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on February 14, 2010 at 5:52AM EST
Find an emotion that needs social approval in order to be easily expressed. Hook it into something you sell or do. Discover other organizations that would benefit from the holiday as much as you would. Voila! Mother's Day/Valentine's Day/Festivus/New Year's....
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