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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Posted by:
Seth Godin on
December 20, 2009 at
6:09AM EST
Many brands want deep and long-lasting relationships with their customers. Social media makes these interactions even more likely, because it encourages customers to speak up and to connect. The fallacy is believing that whining equals intimacy. It doesn't. Whining and...
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