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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Ignore sunk costs
Posted by: Seth Godin on May 12, 2009 at 6:19AM EST
The most important decision-making rule you learn in business school is still largely misunderstood. When making a choice between two options, only consider what's going to happen in the future, not which investments you've made in the past. The past...
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