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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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"I can't afford it"
Posted by: Gregory Ferrell on October 25, 2007 at 10:06AM EST
That's not true. At least it's not true almost all the time. Very few of your prospects literally can't afford it. What they are really trying to say is, "it's not worth it." As in, it's not worth reprioritizing my...
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