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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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How to title stuff
Posted by: Seth Godin on January 8, 2008 at 6:46AM EST
(Books, blog posts, breakfast cereals, whatever). I was talking to someone yesterday about naming books, and I realized that there are three useful schools of thought here. You can pick a completely descriptive, generic, boring name that precisely describes what's...
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