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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
How (not to) pick a company spokesman
Posted by:
Seth Godin on
July 23, 2008 at
5:11AM EST
39 years ago, Neil Armstrong became the most famous person in the world. He was an astronaut, of course, but there were dozens of people who could have done the technical work that Armstrong did. What Armstrong became was a...
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