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Seth Godin's Blog

Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/

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Harvesting

Posted by: Seth Godin on June 7, 2009 at 6:59AM EST

When you start a business, a brand or a project, there's a lot of work to be done. You must tell a story, build credibility and a permission asset. People don't trust you or believe you and you must earn...

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