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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Great moments in copywriting
Posted by: Gregory Ferrell on May 27, 2007 at 11:16PM EST

"Claudio Giordano opened this highly lauded West Lincoln Road restaurant with one purpose in mind: to fuse his lifelong passion for fishing with reliability and quality, while making his new endeavor creative, affordable and friendly."

No one was offended, nothing was left out, nobody got hurt.

A knife usually cuts through the clutter better than a spoon.
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