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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Friction
Posted by: Seth Godin on September 16, 2009 at 6:44AM EST
Stamps (remember those?) make direct mail work. Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people. Email, of course, is free. Except it's not....
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