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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Frequency, Frequency, Frequency and the paradox of the Net
Posted by: Seth Godin on December 22, 2007 at 8:18AM EST
The #1 contributor to success in advertising, without any question whatsoever, is frequency. "Repeat yourself until everyone is annoyed but your accountant," says my friend Jay Levinson. Most of the time, creative entrepreneurs lose interest long before their marketing message...
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