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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Four more words
Posted by: Seth Godin on May 8, 2008 at 6:56AM EST
Connect like-minded people. My previous post only captured one part of the equation... the work of the marketer marketing to (or at) the consumer. It leaves out the future, which involves finding and leading and empowering the tribe of people...
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