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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Fidelity vs. Convenience
Posted by: Seth Godin on August 1, 2009 at 5:44AM EST
Kevin Maney has a book out in September about the trade off between delivering extraordinary experiences (which he calls fidelity) and doing it in a way that's cheap and easy (convenience). The book takes this simple idea and supports it...
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