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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Fear, hope and love: the three marketing levers
Posted by: Seth Godin on February 4, 2008 at 8:38AM EST
Where does love come from? Brand love? The TSA is in the fear business. Every time they get you take off your shoes, they're using fear (of the unknown or perhaps of missing your plane) to get you take action....
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